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24 Brands mantras: Finding a place in the minds and hearts of consumers/ Jagdeep Kapoor

By: Kapoor, JagdeepMaterial type: Text

TextPublication details: New Delhi: Response, 2009Edition: 2nd edDescription: 103 pISBN: 9788178299433DDC classification: 658.827

Contents:

PART I: BRAND MANTRAS FOR THE MIND To Build a Big Brand, Adopt a Short Brand Name Do Not Let Jazzy Research Replace Common Sense Use Benefit Segmentation to Build Brands Sample to Sell Ample Do Not Hesitate to Communicate Like Salt, Use Advertising in the Right Proportion Jo Dikhta Hai Woh Bikta Hai (What is Visible, Sells) Brand Images are Fragile, Handle with CareYour Consumer's Needs Come First Do Not Underprice Yourself Brands Must Make Profit, not only Noise Focus on Consumption Rather than Purchase PART II: BRAND MANTRAS FOR THE HEART Be Humble, or you Will TumbleBuild Relationships to Build Brands Respect your Retailers Avoid Generality to Give your Brand a Personality Nurture your Brand as you Would a Child Service is the First Step to a Great Brand Remember, Consumer's Look for Perceived Value in Brands Do Not Sell the Right Product to the Wrong Audience Pay Heed to Consumer's Emotions Do Not Prejudge your Consumer Respect the Local Consumer Be Honest, Do Not Con

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.827 KAP/B (Browse shelf(Opens below))	Available		P12788

Total holds: 0

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Previous	658.827 BUL/B Brand journalism/	658.827 HEA/W What is branding?: essential design handbooks/	658.827 HER/F foundations of brand management/	658.827 KAP/B 24 Brands mantras: Finding a place in the minds and hearts of consumers/	658.827 KEL/S Strategic brand management: building, measuring, and managing brand equity/	658.827 LEE/S The strategy of global branding and brande equity/	658.827 PIK/B Brands and branding geographies/	Next

PART I: BRAND MANTRAS FOR THE MIND
To Build a Big Brand, Adopt a Short Brand Name Do Not Let Jazzy Research Replace Common Sense Use Benefit Segmentation to Build Brands Sample to Sell Ample Do Not Hesitate to Communicate Like Salt, Use Advertising in the Right Proportion Jo Dikhta Hai Woh Bikta Hai (What is Visible, Sells) Brand Images are Fragile, Handle with CareYour Consumer's Needs Come First Do Not Underprice Yourself Brands Must Make Profit, not only Noise Focus on Consumption Rather than Purchase

PART II: BRAND MANTRAS FOR THE HEART
Be Humble, or you Will TumbleBuild Relationships to Build Brands Respect your Retailers Avoid Generality to Give your Brand a Personality Nurture your Brand as you Would a Child Service is the First Step to a Great Brand Remember, Consumer's Look for Perceived Value in Brands Do Not Sell the Right Product to the Wrong Audience Pay Heed to Consumer's Emotions Do Not Prejudge your Consumer Respect the Local Consumer Be Honest, Do Not Con

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