The art and science of marketing: marketing for marketing managers/ Grahame R. Dowling
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Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University General Book Section | 658.8 DOW/A (Browse shelf(Opens below)) | Available | P11950 |
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658.8 CLO/I Integrated advertising, promotion, and marketing communicaitons / | 658.8 CRA/M Marketing Entrepreneurs/ | 658.8 DOS/R Recovery management in business - to - business markets: conceptual dimensions, rational consequences and financial contributuions/ | 658.8 DOW/A The art and science of marketing: marketing for marketing managers/ | 658.8 GRE/M Marketing/ | 658.8 GRE/M Marketing/ | 658.8 HAR/M Marketing management strategies/ |
1. The nature of marketing management --
2. The organization --
3. Industry and market analysis --
4. Analysing buyer behaviour --
5. Market opportunities : finding and filling them --
6. Market segmentation and targeting --
7. Positioning and branding --
8. Attaining customers : creating, communicating, and delivering customer value --
9. Capturing customer value : pricing and selling --
10. Retaining customers : customer value, satisfaction, and service quality --
11. Retaining customers : customer relationship management --
12. Planning and control --
13. Working with external service providers.
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