Principles of marketing/ Frances Brassington and Stephen Pettitt
Material type: TextPublication details: England: Prentice Hall, 2006Edition: 4th edDescription: xxxi, 1264 p. ; 27 cmISBN: 9780273695592Subject(s): MarketingDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.8 BRA/P (Browse shelf(Opens below)) | Available | P11924 |
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658.8 AND/S Strategic Marketing for Nonprofit Organizations/ | 658.8 AND/S Strategic Marketing for Nonprofit Organizations/ | 658.8 AND/S Strategic Marketing for Nonprofit Organizations/ | 658.8 BRA/P Principles of marketing/ | 658.8 CAT/I International marketing/ | 658.8 CLO/C Cases in marketing management/ | 658.8 CLO/I Integrated advertising, promotion, and marketing communicaitons / |
1. Marketing dynamics --
2. The European marketing environment --
3. Consumer behaviour --
4. B2B buying behaviour --
5. Segmenting markets --
6. Marketing information and research --
7. Anatomy of a product --
8. Product management --
9. New product development --
10. Pricing : context and concepts --
11. Pricing strategies --
12. Marketing channels and logistics --
13. Retailers and wholesalers --
14. Integrated marketing communication --
15. Advertising --
16. Sales promotion --
17. Personal selling and sales management --
18. Direct marketing and exhibitions --
19. Public relations and sponsorship --
20. Strategic marketing --
21. Marketing planning, management and control --
22. Services and non-profit marketing --
23. International marketing --
24. E-marketing and new media.
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