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Principles of marketing/ Frances Brassington and Stephen Pettitt

By: Brassington, FrancesContributor(s): Pettitt, StephenMaterial type: Text

TextPublication details: England: Prentice Hall, 2006Edition: 4th edDescription: xxxi, 1264 p. ; 27 cmISBN: 9780273695592Subject(s): MarketingDDC classification: 658.8

Contents:

1. Marketing dynamics -- 2. The European marketing environment -- 3. Consumer behaviour -- 4. B2B buying behaviour -- 5. Segmenting markets -- 6. Marketing information and research -- 7. Anatomy of a product -- 8. Product management -- 9. New product development -- 10. Pricing : context and concepts -- 11. Pricing strategies -- 12. Marketing channels and logistics -- 13. Retailers and wholesalers -- 14. Integrated marketing communication -- 15. Advertising -- 16. Sales promotion -- 17. Personal selling and sales management -- 18. Direct marketing and exhibitions -- 19. Public relations and sponsorship -- 20. Strategic marketing -- 21. Marketing planning, management and control -- 22. Services and non-profit marketing -- 23. International marketing -- 24. E-marketing and new media.

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Holdings ( 1 )
Title notes ( 1 )
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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8 BRA/P (Browse shelf(Opens below))	Available		P11924

Total holds: 0

1. Marketing dynamics --
2. The European marketing environment --
3. Consumer behaviour --
4. B2B buying behaviour --
5. Segmenting markets --
6. Marketing information and research --
7. Anatomy of a product --
8. Product management --
9. New product development --
10. Pricing : context and concepts --
11. Pricing strategies --
12. Marketing channels and logistics --
13. Retailers and wholesalers --
14. Integrated marketing communication --
15. Advertising --
16. Sales promotion --
17. Personal selling and sales management --
18. Direct marketing and exhibitions --
19. Public relations and sponsorship --
20. Strategic marketing --
21. Marketing planning, management and control --
22. Services and non-profit marketing --
23. International marketing --
24. E-marketing and new media.

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