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Mass media research: an introduction/ Roger D. Wimmer and Joseph R. Dominick

By: Wimmer, Roger DContributor(s): Dominick, Joseph RMaterial type: Text

TextSeries: (Wadsworth series in mass communication and journalism)Publication details: Belmont: Thomson/Wadsworth, 2003Edition: 7th edDescription: xii, 488 p. : ill. ; 25 cmISBN: 0534562744Subject(s): Mass media--ResearchDDC classification: 302.23072

Contents:

Part 1. The Research Process -- Chapter 1. Science and Research -- Chapter 2. Elements of Research -- Chapter 3. Research Ethics -- Chapter 4. Sampling -- Part 2. Research Approaches -- Chapter 5. Qualitative Research Methods -- Chapter 6. Content Analysis -- Chapter 7. Survey Research -- Chapter 8. Longitudinal Research -- Chapter 9. Experimental Research -- Part 3. Data Analysis -- Chapter 10. Introduction to Statistics -- Chapter 11. Hypothesis Testing -- Chapter 12. Basic Statistical Procedures -- Part 4. Research Applications -- Chapter 13. Research in the Print Media -- Chapter 14. Research in the Electronic Media -- Chapter 15. Research in Advertising -- Chapter 16. Research in Public Relations -- Chapter 17. Research in Media Effects -- Chapter 18. Mass Media Research and the Internet -- Appendix Tables -- Glossary -- Name Index -- Subject Index.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23072 WIM/M (Browse shelf(Opens below))	Checked out	04/02/2021	P10870

Total holds: 0

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Previous	302.23072 GUP/M Media and communication research: changing paradigms/	302.23072 PAT/A Audience research methodologies: between innovation and consolidation/	302.23072 POT/A Arguing for a general framework for mass media scholarship/	302.23072 WIM/M Mass media research: an introduction/	302.23072 WIM/M Mass media research: an introduction/	302.2307204 ZEL/R Revitalising audience research/	302.2308 KAU/M Media and the British Empire/	Next

Part 1. The Research Process --
Chapter 1. Science and Research --
Chapter 2. Elements of Research --
Chapter 3. Research Ethics --
Chapter 4. Sampling --
Part 2. Research Approaches --
Chapter 5. Qualitative Research Methods --
Chapter 6. Content Analysis --
Chapter 7. Survey Research --
Chapter 8. Longitudinal Research --
Chapter 9. Experimental Research --
Part 3. Data Analysis --
Chapter 10. Introduction to Statistics --
Chapter 11. Hypothesis Testing --
Chapter 12. Basic Statistical Procedures --
Part 4. Research Applications --
Chapter 13. Research in the Print Media --
Chapter 14. Research in the Electronic Media --
Chapter 15. Research in Advertising --
Chapter 16. Research in Public Relations --
Chapter 17. Research in Media Effects --
Chapter 18. Mass Media Research and the Internet --
Appendix Tables --
Glossary --
Name Index --
Subject Index.

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