McQuail's mass communication theory/ Denis McQuail
Material type: TextPublication details: New Delhi: Vistaar Publications, 2009Edition: 5th edDescription: viii, 616 p. : ill. ; 24 cmISBN: 9781412903714Subject(s): Mass media | Communication | Mass media--PhilosophyDDC classification: 302.2Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 302.2 MCQ/M (Browse shelf(Opens below)) | Checked out | 09/03/2023 | P07532 |
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302.2 MAT/T Theories of communication: a short introduction/ | 302.2 MAT/T Theories of communication/ a short introduction | 302.2 McM/I International Media Studies/ | 302.2 MCQ/M McQuail's mass communication theory/ | 302.2 MCQ/M McQuail's Reader in Mass Communication theory/ | 302.2 MOD/I International and development communication: a 21st century perspective/ | 302.2 MOE/C Communicating for development: a new pan-disciplinary perspective/ |
1. Introduction to the book --
2. The rise of mass media --
3. Concepts and models for mass communication --
4. Theory of media and theory of society --
5. Mass communication and culture --
6. New media --
new theory? --
7. Normative theory of media and society --
8. Media structure and performance : principles and accountability --
9. Media economics and governance --
10. Global mass communication --
11. The media organization : pressures and demands --
12. The production of media culture --
13. Media content : issues, concepts and methods of analysis --
14. Media genres and texts --
15. Audience theory and research traditions --
16. Audience formation and experience --
17. Processes and models of media effects --
18. Social-cultural effects --
19. News, public opinion and political communication --
20. Epilogue : the future of mass communication.
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