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The media in your life: an introduction to mass communication/ Jean Folkerts, Stephen Lacy, Ann Larabee

By: Folkerts, JeanContributor(s): Lacy, Stephen | Larabee, AnnMaterial type: Text

TextPublication details: Boston: Pearson, 2008Edition: 4th edDescription: xxx, 460 p. : ill. 28 cmISBN: 9780205523658Subject(s): Mass mediaDDC classification: 302.23

Contents:

I. MEDIA INDUSTRIES. 1. We the People: Media and Communication. Mass Communication.Evolution of Mass Media in the United States.The Media System in the United States.Use and Functions of Media in the Marketplace. 2. Books. Growth of Literary Culture.Books in American Life.Today's Market Structure.Audience Demand in Book Publishing Markets.Supplying the Audience's Demand.Trends. 3. Newspapers. Newspapers in American Life.Today's Market Structure.Audience Demand in Newspaper Markets.Supplying the Audience's Demand.Newspapers as OrganizationsTrends. 4. Magazines. Magazines in American Life.Today's Market Structure.Audience Demand in Magazine Markets.Supplying the Audience's Demand.Trends 5. The Movies. Film in American Life.Cultural and Political Development.Today's Market Structure.Audience Demand in Movie Markets.Supplying the Audience's Demand.Supplying the International Market.Trends. 6. Radio. Radio in American Life.Today's Market Structure.Audience Demand in Radio Markets.Supplying the Audience's Demand.International Radio.Trends. 7. Television. Television in American Life.Today's Market Structure.Audience Demand in Television Markets.Supplying the Audience's Demand.Television and the International MarketTrends. 8. Music and the Recording Industry. Printed and Recorded Music in American Life.Social and Cultural Impact.The Recording Industry.Today's Market Structure.Audience Demand in Recording Markets.Supplying the Audience's Demand.Trends. 9. Computers and the Internet Highway. Computers in American Life.Computers and Communication.Today's Market Structure.Audience Demand in Computer Markets.Supplying the Audience's Demand.Trends. Part II: Media Processes and Functions 10. Journalism: Information and Society. Journalism in American Life.Journalism on Radio and TelevisionObjectivity and Storytelling.Today's Market Structure.Audience Demand in Journalism Markets.Supplying the Audience's Demand.Global Journalism.Trends. 11. Public Relations. Public Relations in American Life.Social and Cultural Impact.Demand for Public Relations.Supplying the Demand for Public Relations.Trends. 12. Advertising. Advertising in American Life.Cultural and Political Impact of Advertising.Structure of Advertising and Demand.Supplying the Demand for Advertising.Trends. III. MEDIA ISSUES. 13. Ethics. Ethics in American Life.Classical Ethics in a Modern Society.Political and Economic Demand for Ethical Behavior.Supplying Ethical Standards.Ethical Situations and Dilemmas.Trends. 14. Regulation. Regulation in American Life.Types of Media Regulation.Gaining Access to Journalists' Information.Trends. 15. Mass Communication Research: From Content to Effects. Defining Mass Communication Research.Mass Communication Research in American Life.Influences on Content.Trends

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23 FOL/T (Browse shelf(Opens below))	Available		P04899

Total holds: 0

I. MEDIA INDUSTRIES.
1. We the People: Media and Communication. Mass Communication.Evolution of Mass Media in the United States.The Media System in the United States.Use and Functions of Media in the Marketplace.
2. Books. Growth of Literary Culture.Books in American Life.Today's Market Structure.Audience Demand in Book Publishing Markets.Supplying the Audience's Demand.Trends.
3. Newspapers. Newspapers in American Life.Today's Market Structure.Audience Demand in Newspaper Markets.Supplying the Audience's Demand.Newspapers as OrganizationsTrends.
4. Magazines. Magazines in American Life.Today's Market Structure.Audience Demand in Magazine Markets.Supplying the Audience's Demand.Trends
5. The Movies. Film in American Life.Cultural and Political Development.Today's Market Structure.Audience Demand in Movie Markets.Supplying the Audience's Demand.Supplying the International Market.Trends.
6. Radio. Radio in American Life.Today's Market Structure.Audience Demand in Radio Markets.Supplying the Audience's Demand.International Radio.Trends.
7. Television. Television in American Life.Today's Market Structure.Audience Demand in Television Markets.Supplying the Audience's Demand.Television and the International MarketTrends. 8. Music and the Recording Industry. Printed and Recorded Music in American Life.Social and Cultural Impact.The Recording Industry.Today's Market Structure.Audience Demand in Recording Markets.Supplying the Audience's Demand.Trends.
9. Computers and the Internet Highway. Computers in American Life.Computers and Communication.Today's Market Structure.Audience Demand in Computer Markets.Supplying the Audience's Demand.Trends. Part II: Media Processes and Functions
10. Journalism: Information and Society. Journalism in American Life.Journalism on Radio and TelevisionObjectivity and Storytelling.Today's Market Structure.Audience Demand in Journalism Markets.Supplying the Audience's Demand.Global Journalism.Trends.
11. Public Relations. Public Relations in American Life.Social and Cultural Impact.Demand for Public Relations.Supplying the Demand for Public Relations.Trends.
12. Advertising. Advertising in American Life.Cultural and Political Impact of Advertising.Structure of Advertising and Demand.Supplying the Demand for Advertising.Trends. III. MEDIA

ISSUES.
13. Ethics. Ethics in American Life.Classical Ethics in a Modern Society.Political and Economic Demand for Ethical Behavior.Supplying Ethical Standards.Ethical Situations and Dilemmas.Trends.
14. Regulation. Regulation in American Life.Types of Media Regulation.Gaining Access to Journalists' Information.Trends.
15. Mass Communication Research: From Content to Effects. Defining Mass Communication Research.Mass Communication Research in American Life.Influences on Content.Trends

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