The Language of Advertising: Written Texts
Material type: TextPublication details: London: Routledge, 2008Edition: 2nd edDescription: 131p. ill. ; 25 cmISBN: 9781138127975Subject(s): Advertising--Language | English language--Discourse analysis | English language--Written EnglishDDC classification: 401.4Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 401.4 GOD/L (Browse shelf(Opens below)) | Available | 052289 | ||
General Books | Central Library, Sikkim University General Book Section | 401.4 GOD/L (Browse shelf(Opens below)) | Available | P13052 | ||
General Books | Central Library, Sikkim University General Book Section | 401.4 GOD/L (Browse shelf(Opens below)) | Available | P03639 | ||
General Books | Central Library, Sikkim University General Book Section | 401.4 GOD/L (Browse shelf(Opens below)) | Available | P03640 | ||
General Books | Central Library, Sikkim University General Book Section | 401.4 GOD/L (Browse shelf(Opens below)) | Available | P03641 | ||
General Books | Central Library, Sikkim University General Book Section | 401.4 GOD/L (Browse shelf(Opens below)) | Available | P03642 | ||
General Books | Central Library, Sikkim University General Book Section | 401.4 GOD/L (Browse shelf(Opens below)) | Available | P04763 |
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
401.4 GOD/L The Language of Advertising: Written Texts | 401.4 GOD/L The Language of Advertising: Written Texts | 401.4 GOD/L The Language of Advertising: Written Texts | 401.4 GOD/L The Language of Advertising: Written Texts | 401.4 GOD/L The Language of Advertising: Written Texts | 401.4 GOD/L The Language of Advertising: Written Texts | 401.41 CAM/W Working with written discourse/ |
Unit 1. What is an advertisement? --
Unit 2. Attention-seeking devices. Image. Verbal Text. Layout --
Unit 3. Writers, readers and texts. Writer and Narrator. Narratee --
Unit 4. How does that sound? Functions. Varieties of Speech and Writing. Presupposition. User Friendliness. 'Reality'. Stereotyping --
Unit 5. Nautical but nice: intertextuality --
Unit 6. Cultural variations. Brand Names --
Unit 7. Tricks of the trade. To Compare or not to Compare. Buzz and Spin. You've Made it to the Top. Coming Off the Page --
Unit 8. Picture me this. Symbols --
Unit 9. Language on the move. Webpages and paper pages. Commercial advertising. Adbusting. What goes around, comes around.
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