Nonprofit marketing/ edited by Elizabeth Parsons.

Part 11: Nonprofit Marketing in the Network Economy - Lichtenstein, D.R. Drumwright, M.E. and Braig, B.M. Information and Communications Technologies: Reshaping Voluntary Organizations? Strategic Internet and E-commerce Applications for Local Nonprofit Organizations - Burt, E., and Taylor, J. A. Reaching Beyond the Family: New Nongovernmental Organization Alliances for Global Poverty Alleviation and Emergency Response - Gomes, R. and Knowles, P.A. The Changing Role of Nonprofits in the Network Economy - Lindenberg, M. The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations - Te'eni, D. and Young, D.R.Part 12: Effecting Behavioural Change: Ethics and Debates - Schepers, D.H. Social Marketing: Its Ethical Dimensions The Nonprofit Sector: Radical Potential? - Laczinak, G.R. Lusch, R.F. and Murphy, P.E. Cause-Related Marketing: Ethics and the Ecstatic - Gunn, C. Alliances and Ethics in Social Marketing - Smith, W. and Higgins, M. Ethical Challenges of Social Marketing - Andreasen, A.R and Drumwright, M.E. The Critical Contribution of Social Marketing: Theory and Application - Brenkert, G.