Communication of innovations : A journey with Ev Rogers/ Arvind Singhal,
Material type: TextPublication details: New Delhi: SAGE Publications, 2006Edition: 1st edDescription: 260 pISBN: 0761934774 (pbk.)Subject(s): Communication of technical information | Diffusion of innovations -- History -- 20th century | Technology transferDDC classification: 301.2Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 301.2 EDI/C (Browse shelf(Opens below)) | Available | P01268 |
Foreword - Peter ClarkePrefaceCommunication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind SinghalRevisiting Diffusion Theory - James W Dearing and Gary MeyerCommunication Network Analysis and the Diffusion of Innovations - Thomas W ValenteInnovation as a Knowledge Generation and Transfer Process - Dorothy A LeonardOn Integrating Social Cognitive and Social Diffusion Theories - Albert BanduraSocial Marketing and the Broadening of Marketing Movement - Philip KotlerCommunication and Social Change in Developing Countries - Srinivas MelkoteImplementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny AdhikaryaEntertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana EliasEverett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-RogersIndexes
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