Fundamentals of marketing research. Vol. 6/ edited by N. K. Malhotra

Volume VI
Section 2: Quantitative Marketing Research (Continued from Vol. V)

- An Investigation of Country-of-Origin Effect Using Correspondence Analysis: A Cross-national Context/ Ming-huei Hsieh
- Overcoming the Attribute Prespecification Bias in International Marketing Research by using Non-Attribute-based Correspondence Analysis/ N. K Malhotra & Betsy Charles Bartels
- Dual Scaling and Correspondence Analysis of Preferences, Paired Comparisons and Ratings/ Anna Torres and Michael Greenacre
- Bank Image: Exposition and Illustration of Correspondence Analysis/ Ugur Yavas & Donald J. Shemwell
- MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data/ Rick L. Andrews & Ajay K. Manrai
- The Effects of Alternative Methods of Collecting Similarity Data for Multidimensional Scaling/ Tammo H.A. Bijmolt & Michel Wedel
- Mapping Consumers' Cognitive Structures: A Comparison of Similarity Trees with Multidimensional Scaling and Cluster analysis/ Gerald P. Hodgkinson, Jo Padmore & Anne E. Tomes
- A Comparison of Multidimensional Scaling Methods for Perceptual Mapping/ Tammo H.A. Bijmolt & Michel Wedel
- Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling/ J. Douglas Carroll & Paul E. Green
- Marketing Application of MDS: Assessment and Outlook/ Paul E. Green
- On the Robustness of Multidimensional Scaling Techniques/ Paul E. Green
- Incorporating Context Effects in the Multidimensional Scaling, of 'Pick Any/N' Choice Data/ Juyoung Kim and others
- Validity and Structural Reliability of Multidimensional Scaling/ N. K. Malhotra
- Hybrid Models for Conjoint Analysis: An Expository Review/ Paul E. Green
- Segmenting Markets with Conjoint Analysis/ Paul E. Green & Abba M. Krieger
- Conjoint Analysis in Consumer Research: Issues and Outlook/ Paul E. Green & V. Srinivasan
- Methodological issues in Conjoint Analysis: A Case Study/ Sara R. Jaeger and others
- Adaptive Conjoint Analysis versus Self-explicated Models: Some Empirical Results/ Manoj K. Agarwal & Paul E. Green
- Robustness of Conjoint Analysis: Some Monte Carlo Results/ Frank J. Carmone and others
- Conjoint Utility Limits as Affected by Conjoint Design and Estimating Program/ Marvin J. Karson & Gary M. Mullet
- Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from from Reduced Experimental Designs/ Peter J. lenk adn others
- Information Overload in Conjoint Experiment/ Rune Lines & Jon M. Denstadli
- Structural Reliability and Stability of Nonmetric Conjoint Analysis/ N. K. Malhotra
- A Cross-Validity Comparison of Rating-based and Choice-based Conjoint Analysis Models/ William L. Moore
- The Importance pf Product Country of origin: A Conjoint Analysis of the United States, Canada, Germany and The Netherlands/ Chike Okechuku
- Conjoint Analysis Reliability: Empirical Findings/ David Reibstein and others
- Improving Predictive Power of Conjoint Analysis by Constrained parameter Estimation/ V. Srinivasan and others
- The Metric Quality of Full-Profile Judgements and the Number-of-Attribute-Levels Effect in Conjoint Analysis/ Jan-Benedict and others
- Assessing the effects of Abstract Attributes and Brand Familiarity in Conjoint Choice Experiments/ Michel Wedel and others