Fundamentals of marketing research. Vol. 5/ edited by N. K. Malhotra

Volume V
Section 2: Quantitative Marketing Research (Continued from Vol. IV)

- Using Logistic Regression in Classification/ G. Hayden Green and others
- A Logit Model of Brand Choice Calibrated on Scanner Data/ Peter M. Guadagni & John D.C. Little
- Validation of Discriminant Analysis in Marketing Research/ Melvin R. Crask & William D. Perreault, Jr.
- Services Considered Important to Business Customers and Determinants of Bank Selection in Kuwait: A Segmentation Analysis/ Thabet A. Edris & Mohammad A. Almahmeed
- Using Discriminant Analysis in Marketing Research: Part 1/ William D. Neal
- Using Discriminant Analysis in Marketing Research: Part 2/ William D. Neal
- Exploring Repeated Measures Data Sets for Key Features Using Principal Components Analysis/ Eric T. Bradlow
- identifying Most Influential Observations in Factor Analysis/ Sangit Chatterjee, Linda Jamieson & Frederick Wiseman
- Factor Analysis and Missing Data/ Wagner A. Kamakura & Michel Wedel
- The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparisn of Two Approaches/ V. Srinivasan, P. Vanden Abeele & I. Butaye
- The Application and Misapplication of Factor Analysis in Marketing Research/ David W. Stewart
- A Test for Clusters/ Stephen John Arnold
-Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions/ Paul Bottomley & Agnes Nairn
- Strategic orientations in Export Pricing: A Clustering Approach to Crate firm Taxonomies/ S. Tamer Cavusgil, Kwong Chan & Chun Zhang
- A Note on the Reliability of Certain Clustering Algorithms/ G. Ray Funkhouser
- Grouping Euroconsumers: A Culture-based Clustering Approach/ Sudhir H. Kale
- Assessing Cluster Analysis Results/ T. D. Klastorin
- Cluster Analysis Gets Complicated/ Rajan Sambandam
- Cluster Analysis in Marketing Research: Review and Suggestions for Application/ Giris Punj & David W. Stewart