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Fundamentals of marketing research. Vol. 4/ edited by N. K. Malhotra

Contributor(s): Malhotra, N. K., edMaterial type: Text

TextPublication details: Los Angeles: SAGE Publications, 2007Description: 433 pISBN: 9781412921237 (6v. set)DDC classification: 658.83

Contents:

Volume IV Section 2: Quantitative Marketing Research - Methodological Issues in Cross-Cultural Marketing Research: A State-of-the-Art Review/ N K Malhotra, J Agarwal & M Peterson - Managing Outliers: Qualitative Issues in the Handling of Extreme Observations in Marketing Research/ T Clark - Cases As Configurations: Using Combinational and Fuzzy Logic to Analyse Marketing Data/ R A Kent - Managing Missing Data/ M Vriens & E Melton - Building Models for Marketing Decisions: Past, Present and Future/ P S H Leeflang & D R Wittink - Sampling Properties of Rate Questions with Implications for Survey Research/ B Buchanan and D G Morrison - Statistical Power and Effect Size in Marketing Research/ A G Sawyer and A D Ball - A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments/ R A Peterson, G Albaum & R F Beltramini - The Significance of Statistical Significance Tests in Marketing Research/ A G Sawyer & J P Peter - Multivariate Analysis versus Multiple Univariate Analyses/ C J Huberty & J D Morris - The Effect of Background Music on Ad Processing: A Contingency Explanation/ J J Kellaris, A D Cox & D Cox - An Experimental Study of the Role of Brand Strength in the Relationship between the Medium of Communication and Perceived Credibility of the Message/ R Marshall & N WoonBong - Effect Size and Power in Assessing Moderating Effects of Categorical Variables Using Multiple Regression: A 30-Year Review/ H Aguinis, J C Beaty, R J Boik & C A Pierce - Teaching the Concept of Breakdown Point in Simple Linear Regression/ W-S Chan - Path Analysis vs Structural Equation Modeling/ T Grapentine - Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research/ N K Malhotra, S S Kim & A Patil - Managing Multicollinearity/ T Grapentine - Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression/ V Mahajan, A K Jain & M Bergier - Collinearity, Power, and Interpretation of mUltiple Regression Analysis/ C H Mason & W D Perreault, Jr. - Identification and Analysis of Moderator Variables/ S Sharma, R M Durand & O Gur-Arie - Misleading Heuristics and Moderated Multiple Regression Models/ J R Irwin & G H McClelland - Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Casual Model/ N K Malhotra, S S Kim & J Agarwal

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University General Book Section	658.83 MAL/F (Browse shelf(Opens below))	Not for loan		P00615

Total holds: 0

Volume IV

Section 2: Quantitative Marketing Research

- Methodological Issues in Cross-Cultural Marketing Research: A State-of-the-Art Review/ N K Malhotra, J Agarwal & M Peterson
- Managing Outliers: Qualitative Issues in the Handling of Extreme Observations in Marketing Research/ T Clark
- Cases As Configurations: Using Combinational and Fuzzy Logic to Analyse Marketing Data/ R A Kent
- Managing Missing Data/ M Vriens & E Melton
- Building Models for Marketing Decisions: Past, Present and Future/ P S H Leeflang & D R Wittink
- Sampling Properties of Rate Questions with Implications for Survey Research/ B Buchanan and D G Morrison
- Statistical Power and Effect Size in Marketing Research/ A G Sawyer and A D Ball
- A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments/ R A Peterson, G Albaum & R F Beltramini
- The Significance of Statistical Significance Tests in Marketing Research/ A G Sawyer & J P Peter
- Multivariate Analysis versus Multiple Univariate Analyses/ C J Huberty & J D Morris
- The Effect of Background Music on Ad Processing: A Contingency Explanation/ J J Kellaris, A D Cox & D Cox
- An Experimental Study of the Role of Brand Strength in the Relationship between the Medium of Communication and Perceived Credibility of the Message/ R Marshall & N WoonBong
- Effect Size and Power in Assessing Moderating Effects of Categorical Variables Using Multiple Regression: A 30-Year Review/ H Aguinis, J C Beaty, R J Boik & C A Pierce
- Teaching the Concept of Breakdown Point in Simple Linear Regression/ W-S Chan
- Path Analysis vs Structural Equation Modeling/ T Grapentine
- Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research/ N K Malhotra, S S Kim & A Patil
- Managing Multicollinearity/ T Grapentine
- Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression/ V Mahajan, A K Jain & M Bergier
- Collinearity, Power, and Interpretation of mUltiple Regression Analysis/ C H Mason & W D Perreault, Jr.
- Identification and Analysis of Moderator Variables/ S Sharma, R M Durand & O Gur-Arie
- Misleading Heuristics and Moderated Multiple Regression Models/ J R Irwin & G H McClelland
- Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Casual Model/ N K Malhotra, S S Kim & J Agarwal

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