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Fundamentals of marketing research. Vol. 3/ edited by N. K. Malhotra

Contributor(s): Malhotra, N. K., edMaterial type: Text

TextPublication details: Los Angeles: SAGE Publications, 2007Description: 433 pISBN: 9781412921237 (6v. set)DDC classification: 658.83

Contents:

Volume III Section 1: Qualitative Marketing Research (Continued from Vol. II) - Advertising Experiments at the Campbell Soup Company/ J O Eastlack, Jr. & A G Rao - An Experimental Approach to Making Retail Store Environmental Decisions/ J Baker, M Levy & D Grewal - Learning and Using Electronic Information Products and Services: A Field Study/ V Mittal and M S Sawhney - The Right Side of Metrics/ G A Wyner - Measurement Validation in Marketing Research: A Review and Commentary/ B L Alford & B T Engelland - The Metric Quality of Ordered Categorical Data/ V Srinivasan & A K Basu - Development and Validation of a Brand Trust Scale/ E D-Ballester, J L Munuera-Aleman & M J Yague-Guillen - The Use of Expert Judges in Scale Development: Implications for Improving Face Validity Measures of Unobservable Constructs/ D M Hardesty & W O Bearden - The Dangers of Poor Construct Conceptualization/ S B MacKenzie - Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations/ D J Webb, C L Green & T G Brashear - Measuring the Sources of Marketing Channel Power: A Comparison of Alternative Approaches/ J R Brown, J L Johnson & Harold F Koenig - Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols/ R N Bolton - Split-Questionnaire Designs: A New Tool in Survey Design and Panel Management/ M Vriens, M Wedel & Z Sandor - Question Order Effects in Measuring Service Quality/ C W DeMoranville & C C Bienstock - Response Order Effects-How Do people Read?/ B Duffy - The Effect of Pretest Method on Error Detection Rates: Experimental Evidence/ N Reynolds & A Diamantopoulos - Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies/ P M Podsakoff and others - Sampling in the Twenty-First Century/ S Sudman & E Blair - Improving the Quality of Shopping Center Sampling/ S Sudman - Sampling and Controlling a TV Audience Measurement Panel/ S Wilcox - The Effect of Introductions on Telephone Survey Participation Rates/ M Brennan, S Benson & Z Kearns - riding the Wave: Response rates and the Effects of Time Intervals between Successive Mail Survey Follow-up Efforts/ C Claycomb, S S Porter & C L Martin - The Effect of INcentives in Web Surveys: Application and Ethical Considerations/ C Cobanoglu & N Cobanoglu - Are Consumer Survey Results Distorted? Systematic Impact of behavioral Frequency and Duration on Survey Response Errors/ E Lee, M Y Hu & R S Toh

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University General Book Section	658.83 MAL/F (Browse shelf(Opens below))	Not for loan		P00614

Total holds: 0

Volume III

Section 1: Qualitative Marketing Research (Continued from Vol. II)

- Advertising Experiments at the Campbell Soup Company/ J O Eastlack, Jr. & A G Rao
- An Experimental Approach to Making Retail Store Environmental Decisions/ J Baker, M Levy & D Grewal
- Learning and Using Electronic Information Products and Services: A Field Study/ V Mittal and M S Sawhney
- The Right Side of Metrics/ G A Wyner
- Measurement Validation in Marketing Research: A Review and Commentary/ B L Alford & B T Engelland
- The Metric Quality of Ordered Categorical Data/ V Srinivasan & A K Basu
- Development and Validation of a Brand Trust Scale/ E D-Ballester, J L Munuera-Aleman & M J Yague-Guillen
- The Use of Expert Judges in Scale Development: Implications for Improving Face Validity Measures of Unobservable Constructs/ D M Hardesty & W O Bearden
- The Dangers of Poor Construct Conceptualization/ S B MacKenzie
- Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations/ D J Webb, C L Green & T G Brashear
- Measuring the Sources of Marketing Channel Power: A Comparison of Alternative Approaches/ J R Brown, J L Johnson & Harold F Koenig
- Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols/ R N Bolton
- Split-Questionnaire Designs: A New Tool in Survey Design and Panel Management/ M Vriens, M Wedel & Z Sandor
- Question Order Effects in Measuring Service Quality/ C W DeMoranville & C C Bienstock
- Response Order Effects-How Do people Read?/ B Duffy
- The Effect of Pretest Method on Error Detection Rates: Experimental Evidence/ N Reynolds & A Diamantopoulos
- Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies/ P M Podsakoff and others
- Sampling in the Twenty-First Century/ S Sudman & E Blair
- Improving the Quality of Shopping Center Sampling/ S Sudman
- Sampling and Controlling a TV Audience Measurement Panel/ S Wilcox
- The Effect of Introductions on Telephone Survey Participation Rates/ M Brennan, S Benson & Z Kearns
- riding the Wave: Response rates and the Effects of Time Intervals between Successive Mail Survey Follow-up Efforts/ C Claycomb, S S Porter & C L Martin
- The Effect of INcentives in Web Surveys: Application and Ethical Considerations/ C Cobanoglu & N Cobanoglu
- Are Consumer Survey Results Distorted? Systematic Impact of behavioral Frequency and Duration on Survey Response Errors/ E Lee, M Y Hu & R S Toh

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