Normal view MARC view ISBD view

Fundamentals of marketing research. Vol. 4/ edited N. K. Malhotra

Contributor(s): Malhotra, N.K., edMaterial type: Text

TextPublication details: Los Angeles: SAGE Publications, 2007Description: 433 pISBN: 9781412921237 (6v. set)DDC classification: 658.83

Contents:

Volume II Section 1: Qualitative Marketing Research (Continued from Volume I) - The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality/ Edward F. Fern - Respondent Cooperation in Focus Groups: A Field Study Using Moderator Ratings/ Peter Tuckel & Michael Wood - On-line Focus Groups: Conceptual Issues and a Research Tool/ Mitzi M. Montoya-Weiss and others - "Focus Groups in Cyberspace": Using the Internet for qualitative Research/ Henrietta O'Connor & Clare Madge - Online Focus Groups: An In-depth Comparison of Computer-Mediated and Conventional Focus Group Discussions/ Donna J. Reid & Fraser J.M. Reid - Nominal Grouping Sessions vs Focus Groups/ Barry E. Langford, Gerald Schoenfeld & George izzo - The Shopping List Studies and Projective Techniques: A 40-Year View/Eugene H. Fram & Elaine Cibotti - What 'Healthy-Living' means to Consumers: Trialling a New Qualitative Research Technique/ Paul Marsden Processes of a Case Study Methodology for Postgraduate Research in marketing/ Chad Perry - Validity and Reliability Tests in Case Study Research: A Literature Review with "hands-On" Applications for Each Research Phase/ Andreas M. Riege - Small Sample Market Research/ Timothy Bock & John Sergeant - Computer Applications - A New Road to Qualitative Data Analysis?/ Sabine Dembkowski & Stuart Hanmer-Lyod - Exploring Phenomenological Research: Pre-testing Focus Group Techniques with Young People/ Alexandra J. Kenyon - Consumer Research, Interpretive Paradigms and Methodological Ambiguities/ Christina Goulding - Is Survey Research Dead?/ Lawrence A. Crosby and others - Towards a Typology of Consumer Survey Research/ Ian D. Greig - A Critical Exploration of Face-to-Face Interviewing vs Computer-Mediated Interviewing/ Carolyn Folkman Curasi - Amount, Timing, and Value of Financial Incentives in Mail Surveys: Does It Make a Difference?/ Thomas J. Bergmann and others - A Comparison of Mail, Fax and web-based Survey methods/ Cihan Cobanoglu, Bill Warde & Patrick J. Moreo- Email and Snail Mail Face Off in Rematch/ Duane P. Bachmann, John Elfrink & Gary Vazzana - Online Surveys in Marketing Research: Pros and Cons/ Janet Ilieva, Steve Baron & Nigel M. Healey - Can Online Polls Produce Accurate Findings?/ Peter Kellner - A Comparison of Online and Postal data Collection Methods in Marketing Research/ Heath McDonald & Stewart Adam - Comparing Response Distributions of Offline and Online data Collection Methods/ Niels Schillewaert and Pascale Meulemeester

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University General Book Section	658.83 MAL/F (Browse shelf(Opens below))	Not for loan		P00613

Total holds: 0

Volume II
Section 1: Qualitative Marketing Research (Continued from Volume I)

- The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality/ Edward F. Fern
- Respondent Cooperation in Focus Groups: A Field Study Using Moderator Ratings/ Peter Tuckel & Michael Wood
- On-line Focus Groups: Conceptual Issues and a Research Tool/ Mitzi M. Montoya-Weiss and others
- "Focus Groups in Cyberspace": Using the Internet for qualitative Research/ Henrietta O'Connor & Clare Madge
- Online Focus Groups: An In-depth Comparison of Computer-Mediated and Conventional Focus Group Discussions/ Donna J. Reid & Fraser J.M. Reid
- Nominal Grouping Sessions vs Focus Groups/ Barry E. Langford, Gerald Schoenfeld & George izzo
- The Shopping List Studies and Projective Techniques: A 40-Year View/Eugene H. Fram & Elaine Cibotti
- What 'Healthy-Living' means to Consumers: Trialling a New Qualitative Research Technique/ Paul Marsden
Processes of a Case Study Methodology for Postgraduate Research in marketing/ Chad Perry
- Validity and Reliability Tests in Case Study Research: A Literature Review with "hands-On" Applications for Each Research Phase/ Andreas M. Riege
- Small Sample Market Research/ Timothy Bock & John Sergeant
- Computer Applications - A New Road to Qualitative Data Analysis?/ Sabine Dembkowski & Stuart Hanmer-Lyod
- Exploring Phenomenological Research: Pre-testing Focus Group Techniques with Young People/ Alexandra J. Kenyon
- Consumer Research, Interpretive Paradigms and Methodological Ambiguities/ Christina Goulding
- Is Survey Research Dead?/ Lawrence A. Crosby and others
- Towards a Typology of Consumer Survey Research/ Ian D. Greig
- A Critical Exploration of Face-to-Face Interviewing vs Computer-Mediated Interviewing/ Carolyn Folkman Curasi
- Amount, Timing, and Value of Financial Incentives in Mail Surveys: Does It Make a Difference?/ Thomas J. Bergmann and others
- A Comparison of Mail, Fax and web-based Survey methods/ Cihan Cobanoglu, Bill Warde & Patrick J. Moreo- Email and Snail Mail Face Off in Rematch/ Duane P. Bachmann, John Elfrink & Gary Vazzana
- Online Surveys in Marketing Research: Pros and Cons/ Janet Ilieva, Steve Baron & Nigel M. Healey
- Can Online Polls Produce Accurate Findings?/ Peter Kellner
- A Comparison of Online and Postal data Collection Methods in Marketing Research/ Heath McDonald & Stewart Adam
- Comparing Response Distributions of Offline and Online data Collection Methods/ Niels Schillewaert and Pascale Meulemeester

There are no comments on this title.

to post a comment.