Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 4830

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20220314110221.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 220314|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketingmanagement

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)211919: Kotler, Philip 3637, Marketing Management , Analysis, Planning Implementations and Control , 2016.