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1 Online Communities<br/><br/>U. Gretzel, H. Go, K. Lee, and T. Jamal<br/>Role of Community Informatics in Heritage Tourism Development................. 1<br/>L. Cantoni, S. Tardini, A. Inversini, and E. Marchiori<br/>From Paradigmatic to Syntagmatic Communities: A Socio-Semiotic<br/>Approach to the Evolution Pattern of Online Travel Communities................. 13<br/>C. M. Paris<br/>The Virtualization of Backpacker Culture ....................................................... 25<br/><br/>2 User Generated Content<br/><br/>K.-H. Yoo and U. Gretzel<br/>Comparison of Deceptive and Truthful Travel Reviews.................................. 37<br/>K.-H. Yoo, Y. Lee, U. Gretzel, and D. R. Fesenmaier<br/>Trust in Travel-Related Consumer Generated Media ...................................... 49<br/>C. Bosangit, S. McCabe, and S. Hibbert<br/>What is Told in Travel Blogs? Exploring Travel Blogs for Consumer<br/>Narrative Analysis ........................................................................................... 61<br/>N. Au, D. Buhalis, and R. Law<br/>Complaints on the Online Environment – The Case of<br/>Hong Kong Hotels ........................................................................................... 73<br/>K. L. Sidali, H. Schulze, and A. Spiller<br/>The Impact of Online Reviews on the Choice of Holiday<br/>Accommodations ............................................................................................. 87<br/>C. Hofstaetter and R. Egger<br/>The Importance and Use of Weblogs for Backpackers.................................... 99<br/><br/>3 Recommender Systems<br/><br/>H.-S. Doong, H.-C. Wang, and J.-G. Fong<br/>The Effects of Virtual Product Experience on Changing Consumers’<br/>First Impression Bias ..................................................................................... 111<br/>G. M. McGrath<br/>Towards Risk Minimization for Novice Gamblers: A ‘Not So Expert’<br/>System............................................................................................................ 123<br/>O. Daramola, M. Adigun, and C. Ayo<br/>Building an Ontology-Based Framework for Tourism<br/>Recommendation Services............................................................................. 135<br/>T. Mahmood, F. Ricci, and A. Venturini<br/>Learning Adaptive Recommendation Strategies for<br/>Online Travel Planning .................................................................................. 149<br/><br/>4 Mobile Technology<br/><br/>D. Buhalis and L. Pistidda<br/>Wireless Applications in Destinations ........................................................... 161<br/>G. Tumas and F. Ricci<br/>Personalized Mobile City Transport Advisory System.................................. 173<br/>A. Garcia, M. T. Linaza, O. Arbelaitz, and P. Vansteenwegen<br/>Intelligent Routing System for a Personalised Electronic Tourist Guide....... 185<br/><br/>5 Platforms and Tools<br/><br/>F. Bellotti, R. Berta, A. De Gloria, and L. Primavera<br/>Designing Online Virtual Worlds for Cultural Heritage ................................ 199<br/>M. Zanker, M. Fuchs, A. Seebacher, M. Jessenitschnig, and M. Stromberger<br/>An Automated Approach for Deriving Semantic Annotations of<br/>Tourism Products Based on Geospatial Information ..................................... 211<br/>N. Zeni, N. Kiyavitskaya, S. Barbera, B. Oztaysi, and L. Mich<br/>RFID-Based Action Tracking for Measuring the Impact of<br/>Cultural Events on Tourism ........................................................................... 223<br/>N. Holyoak, D. Carson, and D. Schmallegger<br/>VRUM™: A Tool for Modelling Travel Patterns of Self-Drive Tourists...... 237<br/>M. T. Linaza, C. Sarasua, and Y. Cobos<br/>MPEG-7 Compliant Indexation Tool for Multimedia Tourist Content.......... 249<br/>A. Bilgihan, S. Beldona, and C. Cobanoglu<br/>The Adoption of Fingerprint Payment Technology Mechanisms<br/>at the Customer End....................................................................................... 261<br/>VIII<br/><br/>6 Website Optimisation<br/><br/>L. Xiong, C. Cobanoglu, P. Cummings, and F. DeMicco<br/>Website Accessibility of U.S. Based Hospitality Websites ........................... 273<br/>S. Qi, R. Law, and D. Buhalis<br/>A Study of Chinese and International Online User Perceptions of Hotel<br/>Websites’ Usefulness..................................................................................... 285<br/>P. O’Connor<br/>Global e-Readiness of Hotel Chain Websites ................................................ 297<br/>R. Baggio and M. A. Corigliano<br/>On the Importance of Hyperlinks: A Network Science Approach................. 309<br/>A. Inversini and L. Cantoni<br/>Cultural Destination Usability: The Case of Visit Bath................................. 319<br/>F. Anuar, Z. Xiang, and U. Gretzel<br/>Effectiveness of eBrochures: An Analysis of Use Patterns............................ 333<br/><br/>7 Electronic Marketing<br/><br/>R. Daniele, A. J. Frew, K. Varini, and A. Magakian<br/>Affiliate Marketing in Travel and Tourism.................................................... 343<br/>W.-J. Huang and B. C. Lee<br/>Capital City Tourism: Online Destination Image of Washington, DC .......... 355<br/>U. Bauernfeind and A. Dickinger<br/>E-Mail Service Quality of Profit and Not for Profit Organisations in<br/>the Tourism Industry...................................................................................... 369<br/><br/>8 ICT and Tourism Destinations<br/><br/>A. Inversini and D. Buhalis<br/>Information Convergence in the Long Tail: The Case of Tourism<br/>Destination Information ................................................................................. 381<br/>B. C. Lee, B. Wicks, and W.-J. Huang<br/>Development of Technology Training for Destination Marketing<br/>Organisations ................................................................................................. 393<br/>S. H. Valsson<br/>The Credibility of Online News: The Case of the Iceland Tourist<br/>Guide Association’s Website and e-Newsletter ............................................. 407<br/>Z. Xiang and B. Pan<br/>Travel Queries on Cities in the United States: Implications for<br/>Search Engine Marketing in Tourism ............................................................ 419<br/>IX<br/><br/>9 Technology Acceptance<br/><br/>M. Fuchs, C. Witting, and W. Höpken<br/>E-Business Readiness, Intensity and Impact - An Austrian Hotel Study....... 431<br/>T. Jung<br/>Assessing Low-Cost Carrier eAirline System Success .................................. 443<br/>B. Lubbe and A. Douglas<br/>Information and Communication Technologies in Business and<br/>Corporate Travel Management: An Overview............................................... 455<br/>A. H. Zins<br/>Deconstructing Travel Decision Making and Information<br/>Search Activities ............................................................................................ 467<br/>M. Sigala<br/>Destination Management Systems (DMS): A Reality Check in<br/>the Greek Tourism Industry ........................................................................... 481<br/>B. Stangl and A. Schneider<br/>Do Emotional Mental Models Before and After an Effective<br/>Visitation of a Virtual World Differ?............................................................. 493<br/>M. Fux and T. Myrach<br/>Adoption of a Destination-Wide CRM Approach: An Empirical<br/>Analysis of the Determinants in the Swiss Hospitality Industry.................... 507 |