Marketing research/ (Record no. 2432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070620223 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070620229 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.072 |
| Item number | BER/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Beri, G.C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research/ |
| Statement of responsibility, etc. | G.C. Beri. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Tata McGraw Hill, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 579 p.: |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction 3<br/><br/>Marketing Research 4 <br/><br/>When Marketing Research is Unnecessary 5<br/><br/>Scope of Marketing Research 5 <br/> <br/>Limitations of Marketing Research 7 <br/> <br/>Threats to Marketing Research 8 <br/> <br/>Marketing Information System 9 <br/><br/>Marketing Decision Support System II <br/> <br/>Status of Marketing Research Industry in India 12 <br/><br/> <br/><br/>2.Marketing Research Management 17<br/><br/>Importance of Research Management 18<br/><br/>Qualities of a Marketing Research Manager 18 <br/><br/>Organising Marketing Research Function 19 <br/><br/>Evaluation and Control of Marketing Research 24<br/><br/>Marketing Research and Marketing Management 26<br/> |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 07/06/2016 | 381.072 BER/M | P18656 | 10/07/2018 | 10/07/2018 | General Books |