Marketing Management (Record no. 210563)
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000 -LEADER | |
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fixed length control field | 02198nam a2200229Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220321121258.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220128s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789352807383 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 6th ed. |
Classification number | 658.8 |
Item number | RAM/M |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ramaswamy, V. S |
9 (RLIN) | 1447 |
245 #0 - TITLE STATEMENT | |
Title | Marketing Management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | Sage, |
Date of publication, distribution, etc. | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xivii,798p. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Understanding marketing as a value delivering task --<br/>Studying marketing environment --<br/>Contemporary Indian marketing environment --<br/>Developing marketing strategy and plans --<br/>Strategic planning at corporate level and marketing planning at business level --<br/>Formulating marketing strategy --<br/>Analysing industry and competition --<br/>Differentiating and positioning the market offering --<br/>Analysing consumers and selecting markets --<br/>Consumer behaviour and buying-decision process --<br/>The Indian consumer --<br/>Segmentation and targeting for maximising customer value --<br/>Creating customer value : managing the product --<br/>Product management : the fundamentals --<br/>Managing brands and building brand equity --<br/>Introducing new products and innovations --<br/>Marketing of services --<br/>Delivering customer value : managing distribution --<br/>Managing distribution logistics --<br/>Designing and managing marketing channels --<br/>Retailing : perspective of the retailer/retail chain --<br/>Direct marketing and digital marketing --<br/>Communicating customer value : integrated marketing communications --<br/>Managing mass communications : advertising, sales promotion and digital communications --<br/>Managing personal communications : personal selling and sales management --<br/>Customer relations management (CRM) --<br/>Capturing customer value --<br/>Pricing --<br/>Supporting and controlling the marketing effort --<br/>MIS and marketing research --<br/>Demand forecasting and marketing control --<br/>A special field in Indian marketing --<br/>Rural marketing in India : potential, challenges and strategies --<br/>Notes --<br/>References --<br/>Index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- India -- Management. |
9 (RLIN) | 5139 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- Management. |
9 (RLIN) | 680 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 1448 |
Personal name | Namakumari. S |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | General Books |
947 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | 995 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 04/03/2022 | 72 | 796.00 | 658.8 RAM/M | 050771 | 04/03/2022 | 995.00 | 04/03/2022 | General Books |