Consumer behavior/ (Record no. 208909)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00818 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353069834 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SCH/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior/ |
| Statement of responsibility, etc. | Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Uttar Pradesh: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 670 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Part I Consumers, marketers, and technology <br/>Part II The consumer as an individual <br/> Part III Communication and consumer behavior <br/>Part IV Social and cultural settings <br/>Part V Consumer decision-making, marketing ethics, and consumer research |
| 650 ## - SUBJECT | |
| Keyword | Consumidores -- Conducta Consumer behavior Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wisenblit, Joseph |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession number | Date last seen | Date last checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 23/11/2020 | 9 | 719.20 | 658.8342 SCH/C | 49011 | 18/03/2023 | 24/02/2023 | C1 | General Books |