Measurement in marketing : (Record no. 208879)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01182cam a2200253Ii 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119671374 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111967137X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Frikha, Azza, |
| 245 10 - TITLE STATEMENT | |
| Title | Measurement in marketing : |
| Sub title | operationalization of latent constructs / |
| Statement of responsibility, etc. | Azza Frikha. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London, UK : |
| Name of publisher, distributor, etc. | ISTE, Ltd. ; |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - DESCRIPTION | |
| Extent | 1 online resource. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Characteristics and Main Types of Measurement -- Standardizing or Constructing a Measurement Scale -- Conception of a Measurement Scale -- Construction of a Measurement Scale -- Design of a Measurement Scale -- Quantitative Purification of a Reflective Scale -- Validity of a Measurement Scale -- Conclusion -- Glossary. |
| 650 #0 - SUBJECT | |
| Keyword | Marketing research. |
| 650 #7 - SUBJECT | |
| Keyword | Marketing research. |
| 856 40 - ONLINE RESOURCES | |
| url | https://doi.org/10.1002/9781119671374 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2955 | e-Books |