MARC details
| 000 -LEADER |
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| fixed length control field |
03033cam a2200445 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119406365 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1119406366 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119406341 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
111940634X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119406372 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1119406374 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CUS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sterne, Jim, |
| 245 10 - TITLE STATEMENT |
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| Title |
Artificial intelligence for marketing : |
| Sub title |
practical applications / |
| Statement of responsibility, etc. |
Jim Sterne. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. |
[2017] |
| 300 ## - DESCRIPTION |
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| Extent |
1 online resource (xix, 344 pages). |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Cover ; Title Page ; Copyright ; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Welcome to the Future ; Welcome to Autonomic Marketing ; Welcome to Artificial Intelligence for Marketers ; Detect ; Decide ; Develop ; Whom Is This Book For? ; The Bright, Bright Future. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Is AI So Great if It's So Expensive? What's All This AI Then? ; The AI Umbrella ; The Machine that Learns ; Guess the Animal ; The Machine that Programs Itself ; Are We There Yet? ; AI-pocalypse; The AI that Ate the Earth ; Intentional Consequences Problem ; Unintended Consequences. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Will a Robot Take Your Job? Machine Learning's Biggest Roadblock ; Machine Learning's Greatest Asset ; How We Used to Dive into Data ; Variety of Data Is the Spice of Life ; Open Data ; Data for Sale ; But Wait-There's More; A Collaboration of Datasets ; A Customer Data Taxonomy. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Are We Really Calculable? Notes ; Chapter 2: Introduction to Machine Learning ; Three Reasons Data Scientists Should Read This Chapter ; Every Reason Marketing Professionals Should Read This Chapter ; We Think We're So Smart ; Define Your Terms ; All Models Are Wrong ; Useful Models. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Too Much to Think About Machines Are Big Babies ; Where Machines Shine ; High Cardinality ; High Dimensionality ; Strong versus Weak AI ; The Right Tool for the Right Job ; Classification versus Regression ; Supervised Machine Learning ; Unsupervised Learning ; Neural Networks. |
| 650 #0 - SUBJECT |
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| Keyword |
Marketing. |
| 650 #0 - SUBJECT |
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| Keyword |
Artificial intelligence. |
| 650 #7 - SUBJECT |
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| Keyword |
BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT |
|---|
| Keyword |
BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT |
|---|
| Keyword |
BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT |
|---|
| Keyword |
BUSINESS & ECONOMICS |
| 650 #7 - SUBJECT |
|---|
| Keyword |
Artificial intelligence. |
| 650 #7 - SUBJECT |
|---|
| Keyword |
Marketing. |
| 856 40 - ONLINE RESOURCES |
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| url |
https://doi.org/10.1002/9781119406341 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-Books |
