The conquest of cool: business culture, counterculture, and the rise of hip consumerism/ (Record no. 2088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01767cam a2200385 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0226259919 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.309730904 |
| Item number | FRA/C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Frank, Thomas, |
| 245 14 - TITLE STATEMENT | |
| Title | The conquest of cool: business culture, counterculture, and the rise of hip consumerism/ |
| Statement of responsibility, etc. | Thomas Frank. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chicago: |
| Name of publisher, distributor, etc. | University of Chicago Press, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 287 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s<br/>2. Buttoned Down: High Modernism on Madison Avenue<br/>3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society<br/>4. Three Rebels: Advertising Narratives of the Sixties<br/>5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All<br/>6. Think Young: Youth Culture and Creativity<br/>7. The Varieties of Hip: Advertisements of the 1960s<br/>8. Carnival and Cola: Hip versus Square in the Cola Wars<br/>9. Fashion and Flexibility<br/>10. Hip and Obsolescence<br/>11. Hip as Official Capitalist Style |
| 650 #0 - SUBJECT | |
| Keyword | Marketing |
| Geographic subdivision | United States |
| General subdivision | History |
| 650 #0 - SUBJECT | |
| Keyword | Advertising and youth |
| Geographic subdivision | United States |
| General subdivision | History |
| 650 #0 - SUBJECT | |
| Keyword | Consumer behavior |
| Geographic subdivision | United States |
| General subdivision | History |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 02/06/2016 | 381.309730904 FRA/C | P19410 | 10/07/2018 | 10/07/2018 | General Books |