Social marketing in India/ (Record no. 201138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132118671 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132118152 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Deshpande, Sameer |
| 245 #0 - TITLE STATEMENT | |
| Title | Social marketing in India/ |
| Statement of responsibility, etc. | Sameer Deshpande and Nancy R. Lee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2013. |
| Place of publication, distribution, etc. | New Delhi: |
| 300 ## - DESCRIPTION | |
| Extent | xiii, 424 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword Philip Kotler --<br/>I: UNDERSTANDING SOCIAL MARKETING --<br/>Defining Social Marketing --<br/>10 Steps in the Strategic Marketing Planning Process --<br/>16 Tips for Success --<br/>II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT --<br/>Determining Research Needs and Options --<br/>Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis --<br/>III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS --<br/>Segmenting, Evaluating, and Selecting Target Audiences --<br/>Setting Behavior Objectives and Goals --<br/>Identifying Barriers, Benefits, the Competition, and Influential Others --<br/>IV: DEVELOPING SOCIAL MARKETING STRATEGIES --<br/>Crafting a Desired Positioning --<br/>Product: Creating a Product Platform --<br/>Price: Determining Monetary and Nonmonetary Incentives and Disincentives --<br/>Place: Making Access Convenient and Pleasant --<br/>Promotion: Deciding on Messages, Messengers, and Creative Strategies --<br/>Promotion: Selecting Communication Channels --<br/>V: MANAGING SOCIAL MARKETING PROGRAMS --<br/>Developing a Plan for Monitoring and Evaluation --<br/>Establishing Budgets and Finding Funding --<br/>Creating an Implementation Plan and Sustaining Behavior --<br/>Epilogue --<br/>Appendix: Social Marketing Planning Worksheets --<br/>Name Index --<br/>Subject Index. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Social marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, R. Nancy |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/social-marketing-in-india?bookId=2572&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2362 | e-Books |