The little book of big customer satisfaction measurement/ (Record no. 201133)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132109785 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132117193 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao, Ajit |
| 245 ## - TITLE STATEMENT | |
| Title | The little book of big customer satisfaction measurement/ |
| Statement of responsibility, etc. | Ajit Rao and Subhash Chandra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2012. |
| Place of publication, distribution, etc. | New Delhi: |
| 300 ## - DESCRIPTION | |
| Extent | xvi, 164 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface --<br/>Acknowledgments --<br/>Introduction --<br/>The basic truths of customer satisfaction --<br/>The measurement tools --<br/>Converging brand and the customer --<br/>The loyalty convergence --<br/>NPS : is it the ultimate question? --<br/>Benchmarking and normative databases --<br/>Implementing the survey findings --<br/>Appendices --<br/>Bibliography --<br/>About the authors. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Consumer satisfaction |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chandra, Subhash |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/the-little-book-of-big-customer-satisfaction-measurement?bookId=2583&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2357 | e-Books |