The encyclopaedic dictionary of marketing/ (Record no. 201109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761935018 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khan, Kaleem Mohammad |
| 245 #4 - TITLE STATEMENT | |
| Title | The encyclopaedic dictionary of marketing/ |
| Statement of responsibility, etc. | Kaleem Mohammed Khan and Mohammed Naved Khan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2006. |
| Place of publication, distribution, etc. | New Delhi: |
| 300 ## - DESCRIPTION | |
| Extent | 352 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface --<br/>Entries A Through Z --<br/>Resources --<br/>About the Authors. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Khan, Mohammed Naved |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/the-encyclopaedic-dictionary-of-marketing?bookId=3199&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2333 | e-Books |