Rise of rural consumers in developing countries: Harvesting 3 billion aspirations/ (Record no. 200376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386042316 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay |
| 245 #0 - TITLE STATEMENT | |
| Title | Rise of rural consumers in developing countries: Harvesting 3 billion aspirations/ |
| Statement of responsibility, etc. | Vijay Mahajan, Kathy Warelow |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2016. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword by A. Didar Singh and Nirankar Saxena; Preface: A Rural Odyssey; Acknowledgements; RECOGNIZING THE RURAL OPPORTUNITY; The Rural Consumer Opportunity; Planting the Seeds of Prosperity in the Rural World; The Influence of Religion in the Emerging Rural World; GROWING AND REAPING RURAL OPPORTUNITY; Growing Consumers in Emerging Rural Markets; Plowing New Routes to Rural Markets; Seeding Innovation and Prosperity Through Technology; Harnessing Innovation to Solve Social Problems; THE RURAL CHALLENGES; The End of the Last Mile; Index. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warelow, Kathy |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/rise-of-rural-consumers-in-developing-countries?bookId=2473&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1600 | e-Books |