Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers/ (Record no. 200329)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352802562 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jagdeep Kapoor |
| 245 #0 - TITLE STATEMENT | |
| Title | Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2009. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/twenty-four-brand-mantras?bookId=3156&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1553 | e-Books |