The indestructible brand crisis management in the age of social media/ (Record no. 200229)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386446800 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Venke |
| 245 #4 - TITLE STATEMENT | |
| Title | The indestructible brand crisis management in the age of social media/ |
| Statement of responsibility, etc. | Venke Sharma; Hushidar Kharas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2017. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword by Sanjay BehlPrefaceThe Age of Crisis Creating a Crisis-ready Organization Building a Crisis PlaybookSecuring Your Digital Assets Social Media Monitoring Storycrafting Execution After the Storm |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kharas, Hushidar |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/the-indestructible-brand?bookId=3593&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1453 | e-Books |