Profitable customer engagement : concept, metrics, and strategies/ (Record no. 200203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132118312 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 245 #0 - TITLE STATEMENT | |
| Title | Profitable customer engagement : concept, metrics, and strategies/ |
| Statement of responsibility, etc. | V. Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2013. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | List of IllustrationsList of AbbreviationsForeword : From a Thought Leader by David J. ReibsteinForeword : From a Business Leader by J. Patrick BewleyPrefaceIntroduction to Customer EngagementMetrics for Engaging CustomersBrand: "Is That What You Think of Me?"Valuing Customer Contributions: The Future Looks Green!Linking Brand Value to Customer ValueCustomer ReferralsCustomer Influence Value: Really! Where Did You Hear That?Please Help Us Help You ...Managing Customers in a Multi-dimensional WorldGlossaryIndexAbout the Author |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/profitable-customer-engagement?bookId=2625&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1427 | e-Books |