Corporate reputation decoded: building, managing and strategising for corporate excellence/ (Record no. 200155)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00494nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351504061 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaul, Asha |
| 245 #0 - TITLE STATEMENT | |
| Title | Corporate reputation decoded: building, managing and strategising for corporate excellence/ |
| Statement of responsibility, etc. | Asha Kaul |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2014. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Contents; Preface; Acknowledgements; 1 --<br/>An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I --<br/>Understanding Corporate Reputation; 2 --<br/>Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II --<br/>Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 --<br/>Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 --<br/>Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 --<br/>Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III --<br/>Managing Corporate Reputation7 --<br/>Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 --<br/>Choreographing the Organisation --<br/>Media Tango: Managing Media Relations; 9 --<br/>Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 --<br/>Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV --<br/>Strategising Corporate Reputation; 11 --<br/>'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I --<br/>Companies, Regulatory Bodies and InstitutesIndex II --<br/>People; About the Authors. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/corporate-reputation-decoded?bookId=2818&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1379 | e-Books |