Understanding emerging markets: building business BRIC by brick/ (Record no. 200154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352800650 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelle, Stefano |
| 245 #0 - TITLE STATEMENT | |
| Title | Understanding emerging markets: building business BRIC by brick/ |
| Statement of responsibility, etc. | Stefano Pelle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2006. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is an emerging market? --<br/>Main characteristics --<br/>The BRIC countries --<br/>Market opportunities --<br/>The emerging middle class --<br/>Starting off --<br/>Common mistakes --<br/>First mover advantage --<br/>Own forces vs. partnership --<br/>Working environment --<br/>Internal resources --<br/>External forces --<br/>Building the business model --<br/>Entry strategy : trading or manufacturing? --<br/>Engineering the marketing mix --<br/>The importance of ethics --<br/>Sustainable development --<br/>Red tape, corruption and values --<br/>Corporate social responsibility (CSR) --<br/>Emerging global challengers --<br/>The emerging companies --<br/>A new geopolitical scenario. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/understanding-emerging-markets?bookId=3042&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1378 | e-Books |