Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation/ (Record no. 200045)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386042248 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarin, Sharad |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation/ |
| Statement of responsibility, etc. | Sharad Sarin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2015. |
| Place of publication, distribution, etc. | Los Angeles: |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I. Thinking about B2B Brands<br/>1. Brands and B2B Markets: Putting Things in Perspective<br/>2. Organizational Buying and Role of Brands: The Indian Perspective 3. Brand Management and B2B Marketers: A Deeper Probe<br/><br/>II. Creating Corporate Brands: The Key Asset of Any B2B Brand<br/>4. Brand Tata: Leadership with Trust<br/>5. Brand L & T: Nation Building to Building Nations<br/>6. Brand Infosys: An Iconic Brand Reinventing Itself <br/><br/>III. Brand Communications<br/>7. Managing Marketing Communications for B2B Markets<br/>8. The Emerging Power of Digital Media for B2B Brands<br/><br/>IV. Holistic Brand Management<br/>9. Holistic Brand Management: Seven Cases of B2B Brands<br/><br/>V. The Future Challenges<br/>10. Beyond Exports: Creating Indian Global Brands<br/>11. Rekindling their Aspirations through the Idea of Brands<br/>12. Reflections and Afterthoughts |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/strategic-brand-management-for-b2b-markets?bookId=3369&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1269 | e-Books |