Brand Bollywood: A New Global Entertainment Order/ (Record no. 200027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132102786 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Social Science |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bose, Derek |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Bollywood: A New Global Entertainment Order/ |
| Statement of responsibility, etc. | Derek Bose |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2006. |
| Place of publication, distribution, etc. | New Delhi: |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | First Day First Show: Perishable Commodity --<br/>Delivery Platforms --<br/>Integrated Solutions --<br/>One Size Fits All: Vanishing Formulas --<br/>Market Research --<br/>Missing Links --<br/>Distribution Is God: Growth Drivers --<br/>Distributors' Dilemma --<br/>Video Boom --<br/>Riding the Air Waves: Tuning In --<br/>Niche Channels --<br/>Digital Migration --<br/>Battle of the Screens: Personal Computers --<br/>Animation and Gaming --<br/>Mobile Telephony --<br/>Let the Music Play On: Signposts --<br/>Partnering Progress --<br/>Music Theft --<br/>Crime and Punishment: Government Intervention --<br/>Borderless Crime --<br/>Content Regulation --<br/>Rise of Consuming Classes: Consumption Patterns --<br/>Technology Effects --<br/>Big Picture --<br/>Reviving Lost Mojo: Shifting Paradigms --<br/>Regulatory Intervention --<br/>Last Mile Environment --<br/>Back to the Future: Portfolio Management --<br/>Global Powerhouse --<br/>Road Map Ahead. |
| 650 ## - SUBJECT | |
| Keyword | Social Science |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/brand-bollywood?bookId=3852&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1251 | e-Books |