Corporate communications: a 21st century primer/ (Record no. 199978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352800292 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fernandez, Joseph |
| 245 #0 - TITLE STATEMENT | |
| Title | Corporate communications: a 21st century primer/ |
| Statement of responsibility, etc. | Joseph Fernandez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - DESCRIPTION | |
| Extent | 282 pages : illustrations ; 22 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Business communication. |
| 650 ## - SUBJECT | |
| Keyword | Advertising. |
| 650 ## - SUBJECT | |
| Keyword | Public relations. |
| 650 ## - SUBJECT | |
| Keyword | Communication in management |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/corporate-communications?bookId=2994&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1202 | e-Books |