Methods in consumer research, volume 1/ (Record no. 199708)
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000 -LEADER | |
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fixed length control field | 00342nam a2200121Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780081020890 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Department of Horticulture |
245 #0 - TITLE STATEMENT | |
Title | Methods in consumer research, volume 1/ |
Statement of responsibility, etc. | edited by Gaston Ares. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Elsevier, |
Date of publication, distribution, etc. | 2018. |
300 ## - DESCRIPTION | |
Extent | 582 p. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part I: Introduction<br/>Part II: Qualitative Techniques<br/>Part III: Liking and Beyond<br/>Part IV: Consumer Segmentation<br/>Part V: Influence of Extrinsic Product Characteristics |
650 ## - SUBJECT | |
Keyword | Consumer behavior |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ares, Gaston, ed. |
856 ## - ONLINE RESOURCES | |
url | https://www.sciencedirect.com/science/book/9780081020890 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | e-Books |
Home library | Current library | Accession number | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | E-1032 | e-Books |