Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research (Record no. 196947)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02581cam a22002175i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220823160855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220823b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481971 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BRA/Q |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brace, Ian |
| 9 (RLIN) | 12361 |
| 245 10 - TITLE STATEMENT | |
| Title | Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Great Britain: |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 382 p. |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction; What is a questionnaire?; Obtaining the best answers; Why do we need a questionnaire?; What does it do?; Standardized surveys; A remote conversation; 01 Knowing your questionnaire objectives before you begin; Introduction; The questionnaire in the survey process; Stakeholders in the questionnaire; The objectives of the study; Recruitment questionnaires; Collecting unbiased and accurate data; 02 Which is the appropriate data collection media?; Introduction; Self-completion surveys; Paper questionnaires; Interviewer-administered interviews; Face-to-face Telephone-administered questionnaires03 How to plan a questionnaire; Introduction; Defining the information required; Sequencing the sections; The main questionnaire; Mapping the questionnaire; What if it is too long?; What can you do?; 04 An overview of question types; Introduction; Question types; 05 Understanding different data types created by questions; Nominal data; Ordinal data; Interval scales; Ratio scales; 06 Selecting and creating appropriate rating scales; Attitude measurement; Itemized rating scales; Numeric scales; Comparative scaling techniques 07 Asking behavioural questions for the best dataIntroduction; Question types; Asking recalled behaviour; Recording values; 08 Measuring attitude and image: issues and solutions; Customer satisfaction research; Measuring brand image; The dimensions; Implicit Association Test; 09 Writing effective questions; Introduction; Introducing the survey; Screening questions; Use of language; Avoiding ambiguity in the question; Determining the pre-codes; Using prompts; Order bias and prompts; Question order; Standardizing questions; Tracking studies; Omnibus studies 10 Creating a questionnaire for an online surveyIntroduction; Question types; Enhancing the experience; 11 Engaging respondents in online surveys; Introduction; Maintaining respondent engagement; Gamification; +++ |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| General subdivision | Methodology |
| 9 (RLIN) | 12362 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Questionnaires Design |
| General subdivision | Methods |
| 9 (RLIN) | 12363 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 26/03/2019 | 2233.90 | 1 | 658.83 BRA/Q | 47475 | 30/08/2019 | 30/08/2019 | General Books |