Data-driven public relations research: 21st century practices and applications / (Record no. 196883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01938cam a22003618i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138717077 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2072 |
| Item number | EGG/D |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eggensperger, Jim |
| 245 10 - TITLE STATEMENT | |
| Title | Data-driven public relations research: 21st century practices and applications / |
| Statement of responsibility, etc. | Jim Eggensperger, Natalie Redcross. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 204 p. |
| Other physical details | PB |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles. |
| 650 #0 - SUBJECT | |
| Keyword | Public relations. |
| 650 #0 - SUBJECT | |
| Keyword | Quantitative research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 25/03/2019 | 2978.78 | 659.2072 EGG/D | 47462 | 07/12/2019 | 07/12/2019 | General Books |