Marketing / (Record no. 195242)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070151567 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ETZ/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Michael J. Etzel, Bruce J. Walker, William J.Stanton and Ajay Pandit |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Mc graw Hill, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 880 p. |
| Other physical details | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The nature and scope of marketing<br/>2. Identifying and selecting markets<br/>3. Product<br/>4. Price<br/>5.Distribution<br/> 6.Promotion<br/>7. Management the marketing effort |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 01/05/2018 | 53 | 759.20 | 658.8 ETZ/M | 46493 | 16/11/2019 | 16/11/2019 | General Books |