Hospitality marketing / (Record no. 194046)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01293cam a2200325 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138927483 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.47910688 |
| Item number | BOW/H |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bowie, David, |
| 245 10 - TITLE STATEMENT | |
| Title | Hospitality marketing / |
| Statement of responsibility, etc. | David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 410 pages ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface Structure and learning features Acknowledgements Part A: Introduction1.Introduction to hospitality marketing Part B: Pre-encounter Marketing2. Marketing research 3. Understanding and segmenting customers 4. Competitive strategies 5. Developing the offer6.Locating the offer7. Pricing the offer and Revenue Management 8. Distributing the offer 9. Communicating the offer Part C: Encounter Marketing10. Managing the physical environment11. Managing service processes 12. Managing customer-contact employees Part D: Post-encounter Marketing13. Managing customer satisfaction 14. Relationship marketing Part E: The Marketing Plan15. Marketing planningIndex |
| 650 #0 - SUBJECT | |
| Keyword | Hospitality industry |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT | |
| Keyword | Hotels |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 09/12/2017 | M.R. Books | 2890.59 | 338.47910688 BOW/H | 45984 | 04/03/2019 | 04/03/2019 | General Books |