Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context/ (Record no. 192949)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332500815 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Why Concepts Are Important in the Indian Context<br/>Part I: Concepts in Consumer Behaviour<br/>Part II: Readings<br/>Part III: Cases<br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=475904 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-113 | e-Books |