Services Marketing : Managing the Service Value Chain/ (Record no. 192939)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781405871075 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bruhn |
| 245 #0 - TITLE STATEMENT | |
| Title | Services Marketing : Managing the Service Value Chain/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Introduction to Services Marketing<br/>Chapter 2: Marketing Management: Core Concepts<br/>Chapter 3: The Marketing Environment<br/>Chapter 4: The Services Sector in the Indian Economy<br/>Chapter 5: Consumer Behaviour in Services<br/>Chapter 6: Marketing Information System and Research<br/>Chapter 7: Services Strategy<br/>Chapter 8: Market Segmentation<br/>Chapter 9: Competition Analysis and Strategies<br/>Chapter 10: Service Demand Management<br/>Chapter 11: The Service Product<br/>Chapter 12: Service Branding and Positioning<br/>Chapter 13: Physical Evidence<br/>Chapter 14: Pricing<br/>Chapter 15: Distribution<br/>Chapter 16: Internal Marketing<br/>Chapter 17: External Marketing<br/>Chapter 18: Interactive Marketing<br/>Chapter 19: Service Quality Management<br/>Chapter 20: Service Failures and Recovery<br/>Chapter 21: Customer Relationship Management<br/>Chapter 22: International Marketing of Services<br/>Chapter 23: Consumer Protection in Services<br/>Chapter 24: Services Marketing in India<br/>Case 1: Beauty Care by Marico: Kaya Skin Clinics<br/>Case 2: Life Insurance Corporation: Restructuring for Growth<br/>Case 3: McDonald’s in India<br/>Case 4: Subway’s Marketing Strategy in India<br/>Case 5: Cox and Kings: Service with a Difference<br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=556692 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-794 | e-Books |