Marketing Management: Pearson New International Edition/ (Record no. 192933)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00333nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292036588 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Winer;Dhar |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management: Pearson New International Edition/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>1. Marketing and the Job of the Marketing Manager<br/>2. A Strategic Marketing Framework<br/>3. Marketing Research<br/>4. Analyzing Consumer Behavior<br/>5. Organizational Buying Behavior<br/>6. Market Structure and Competitor Analysis<br/>7. Product Decisions<br/>8. New Product Development<br/>9. Pricing<br/>10. Communications and Advertising Strategy<br/>11. Sales Promotion<br/>12. Direct Channels of Distribution: Personal Selling and Direct Marketing<br/>13. Channels of Distribution<br/>14. Customer Relationship Management<br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=527148 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-518 | e-Books |