E-Commerce 2015, Global Edition/ (Record no. 192917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292076324 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Commerce |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Laudon, Kenneth;Traver, Carol |
| 245 #0 - TITLE STATEMENT | |
| Title | E-Commerce 2015, Global Edition/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 INTRODUCTION TO E-COMMERCE<br/>2 E-COMMERCE INFRASTRUCTURE<br/>3 BUILDING AN E-COMMERCE PRESENCE<br/>4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS<br/>5 E-COMMERCE BUSINESS STRATEGIES<br/>6 E-COMMERCE MARKETING AND ADVERTISING<br/>7 SOCIAL, MOBILE, AND LOCAL MARKETING<br/>8 ETHICS, LAW, AND E-COMMERCE<br/>9 ONLINE CONTENT<br/>10 ONLINE COMMUNITIES<br/>11 E-COMMERCE RETAILING AND SERVICES<br/>12 B2B E-COMMERCE<br/><br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=777225 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-175 | e-Books |