Principles of Marketing, Global Edition/ (Record no. 192914)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00335nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092492 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Commerce |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip;Armstrong, Gary |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing, Global Edition/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Defining Marketing and the Marketing Process<br/>Part 2: Understanding the Marketplace and Customer Value<br/>Part 3: Designing a Customer Value-Driven Strategy and Mix<br/>Part 4: Extending Marketing<br/><br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=897117 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-697 | e-Books |