Marketing Research + CD/ (Record no. 192905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00295nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781405898881 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Commerce |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research + CD/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role of marketing research and customer information in decision making<br/>The marketing research process<br/>Secondary data and customer databases<br/>Collecting observation data and monitoring online user-generated content<br/>Collecting and analysing qualitative data<br/>Collecting quantitative data<br/>Designing questionnaires<br/>Sampling methods<br/>Analysing quantitative data<br/>Presenting the research results<br/>Marketing research in action: case histories<br/>Current issues in marketing research<br/>Appendix 1 Statistical tables<br/>Appendix 2 Snap Getting Started Guide<br/><br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=462970 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-522 | e-Books |