The psychology of advertising/ (Record no. 190314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03439nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848723054 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| Item number | FEN/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bob M. Fennis |
| 245 #4 - TITLE STATEMENT | |
| Title | The psychology of advertising/ |
| Statement of responsibility, etc. | Fennis, Bob M. and Wolfgang Stroebe |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 438 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Setting the stage<br/>N<br/>THE ORIGINS OF MODERN DAY ADVERTISING 3<br/>THE FUNCTIONS OF ADVERTISING 6<br/>THE EFFECTS OF ADVERTISING: A PSYCHOLOGICAL<br/>PERSPECTIVE 12<br/>CONSUMER RESPONSES 13<br/>SOURCE AND MESSAGE VARIABLES IN ADVERTISING 17<br/>ADVERTISING IN CONTEXT: INTEGRATED MARKETING<br/>COMMUNICATIONS AND THE PROMOTIONAL MIX 24<br/>CLASSIC AND CONTEMPORARY APPROACHES OF<br/>CONCEPTUALIZING ADVERTISING EFFECTIVENESS 30<br/>PLAN OF THE BOOK 42<br/>SUMMARY AND CONCLUSIONS 44<br/>How consumers acquire and process<br/>information from advertising<br/>PREATTENTIVE ANALYSTS " 49<br/>FOCAL ATTENTION 58<br/>COMPREHENSION 71<br/>ELABORATIVE REASONING 75<br/>SUMMARY AND CONCLUSIONS 80<br/>J<br/>3 How advertising affects consumer memory<br/>THE STRUCTURE AND FUNCTION OF HUMAN MEMORY 84<br/>IMPLICATIONS FOR ADVERTISING 102<br/>CAN ADVERTISING DISTORT MEMORY? 120<br/>SUMMARY AND CONCLUSIONS 122<br/>4 How consumers form attitudes towards products<br/>WHAT IS AN ATTITUDE? A MATTER OF CONTENTION 126<br/>ATTITUDE STRENGTH 135<br/>ATTITUDE FORMATION 145<br/>ATTITUDE STRUCTURE 162<br/>THE FUNCTIONS OF ATTITUDES AND ATTITUDE OBJECTS 166<br/>SUMMARY AND CONCLUSIONS 174<br/>5 How consumers yield to advertising: principles of<br/>persuasion and attitude change<br/>THE YALE REINFORCEMENT APPROACH ISO<br/>THE INFORMATION PROCESSING MODEL OF MCGUIRE 182<br/>THE COGNITIVE RESPONSE MODEL 185<br/>DUAL PROCESS THEORIES OF PERSUASION 188<br/>ASSESSING THE INTENSITY OF PROCESSING 193<br/>PERSUASION BY A SINGLE ROUTE: THE UNIMODEL 211<br/>STRATEGIES TO ATTRACT ATTENTION AND TO LOWER<br/>RESISTANCE TO ADVERTISING 213<br/>SUMMARY AND CONCLUSIONS 239<br/>6 How advertising influences buying behaviour<br/>THE ATTITUDE-BEHAVIOUR RELATIONSHIP: A BRIEF HISTORY 244<br/>PREDICTING SPECIFIC BEHAVIOUR: THE REASONED ACTION<br/>APPROACH 247<br/>NARROWING THE INTENTION-BEHAVIOUR GAP: FORMING<br/>IMPLEMENTATION INTENTIONS 254<br/>IMPLICATIONS FOR ADVERTISING 257<br/>BEYOND REASONS AND PLANS: THE AUTOMATIC INSTIGATION OF<br/>BEHAVIOUR 259<br/>IMPLICATIONS FOR ADVERTISING: THE RETURN OF THE HIDDEN<br/>PERSUADERS 276<br/>SUMMARY AND CONCLUSIONS 281<br/>Beyond persuasion: achieving consumer compliance<br/>without changing attitudes<br/>SOCIAL INFLUENCE AND COMPLIANCE WITHOUT PRESSURE 287<br/>THE PRINCIPLE OF RECIPROCITY 292<br/>THE PRINCIPLE OF COMMITMENT/CONSISTENCY 296<br/>THE PRINCIPLE OF SOCIAL VALIDATION 302<br/>THE PRINCIPLE OF LIKING 307<br/>THE PRINCIPLE OF AUTHORITY 311<br/>THE PRINCIPLE OF SCARCITY 315<br/>THE PRINCIPLE OF CONFUSION 318<br/>MINDLESSNESS REVISITED: THE LIMITED-RESOURCE ACCOUNT 321<br/>SUMMARY AND CONCLUSIONS 323<br/>Advertising in the new millennium: how the Internet<br/>affects consumer judgement and choice<br/>FEATURES OF ONLINE ADVERTISING 330<br/>WHEN DOES ONLINE ADVERTISING PROMOTE PERSUASION? 333<br/>HOW DOES ONLINE ADVERTISING PROMOTE PERSUASION? THE ROLE OF<br/>CONSCIOUS VERSUS UNCONSCIOUS PROCESSES 341<br/>SUPPLEMENTING REGULAR ONLINE ADVERTISING: PERSUASION VIA<br/>DECISION SUPPORT SYSTEMS 348<br/>UNINTENDED AND INCIDENTAL EFFECTS OF BEING ONLINE ON CONSUMER<br/>COGNITION (and WHAT THEY MEAN FOR ONLINE ADVERTISING) 351<br/>BEYOND ONLINE ADVERTISING: PERSUASION VIA ONLINE INTERPERSONAL<br/>COMMUNICATION 356<br/>SUMMARY AND CONCLUSIONS 361 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 15/09/2016 | 659.1019 FEN/P | 044941 | 15/09/2016 | General Books |