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Moralizing cinema/ (Record no. 190167)

MARC details
000 -LEADER
fixed length control field	03641nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415712644
040 ## - CATALOGING SOURCE
Transcribing agency	CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	791.43088282
Item number	BIL/M
245 #0 - TITLE STATEMENT
Title	Moralizing cinema/
Statement of responsibility, etc.	edited by Daniel Biltereyst and Daniela Gennari
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	London:
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2015.
300 ## - PHYSICAL DESCRIPTION
Extent	296 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	1 Introduction<br/>EMILY WEST AND MATTHEW P. MCALLISTER<br/>SECTION I<br/>Historical Perspectives<br/>2 Origins of Modem Consumption: Advertising, New Goods,<br/>and a New Generation, 1890-1930<br/>GARY CROSS<br/>3 "Sentimental ^Greenbacks* of Civilization": Cartes de \%ite<br/>and the Pre-History of Self-Branding<br/>ALISON HEARN<br/>4 The Fight against Critics and the Discovery of "Spin": American<br/>Advertising in the 1930s and 1940s<br/>INGER L. STOLE<br/>5 Cultivating the Romance of Place: Marketing as Popular Geography<br/>RICHARD K. POPP<br/>SECTION II<br/>Political Economy<br/>6 Regulating Integrated Advertising<br/>CHRISTINA SPURGEON<br/>7 Cross-Media Promotion and Media Synergy: Practices,<br/>Problems, and Policy Responses<br/>JONATHAN HARDY<br/>8 Media Buying: The New Power of Advertising<br/>JOSEPH TUROW<br/>SECTION III<br/>Globalization<br/>9 The Advertising Industry in Latin America: A Regional Portrait<br/>JOHN SINCLAIR<br/>10 Globalization, Penetration, and Transformation: A Critical<br/>Analysis of Transnational Advertising Agencies in Asia<br/>KWANGMI KG KIM AND HONG CHENG<br/>11 The Ties That Bind: US Hispanic Advertising and the Tension<br/>between Global and Local Forces<br/>CHRISTOPHER A. CHAVEZ<br/>12 The Transnational Promotional Class and the Circulation of Value(s)<br/>MELISSA ARONCZYK<br/>SECTION IV<br/>Audiences as Labor, Consumers, Interpreters, Fans<br/>13 Commodifying Free Labor Online: Social Media, Audiences,<br/>and Advertising<br/>NIGGLES. COHEN<br/>14 The Impact of Social Media on Imaginary Social Relationships<br/>with Media Figures/Celebrities Who Appear in Advertising<br/>NEIL M. ALPERSTEIN<br/>15 Health Literacy in DTCA 2.0: Digital and Social Media Frontiers<br/>ASHLIQUESINBERRY STOKES<br/>SECTION V<br/>Identities<br/>16 The New "Real Women" of Advertising; Subjects, Experts,<br/>and Producers in the Interactive Era<br/>BROOKE ERIN DUFFY<br/>17 "Brut Slaps ... And Twins": Hypercommercialized Sports Media<br/>and the Intensification of Gender Ideology<br/>MATTHEW P. MCALLISTER AND CHENJERAI KUMANYIKA<br/>18 The Ghosts of Mod Men: Race and Gender Inequality inside<br/>American Advertising Agencies<br/>CtiP-ISTOPHER BOULTON<br/>19 Governing Taste: Packaged Foods, Inscription Devices, Nutrition,<br/>and the Child<br/>CHARLENE ELLIOTT<br/>SECTION VI<br/>Social Institutions<br/>20 The New Refeudalization of the Public Sphere<br/>JAMIE WARNER<br/>21 Rate Your Knowledge: The Branded University<br/>SARAH BANET-WEISER<br/>22 Now Hear This: The State of Promotion and Popular Music<br/>DEVON POWERS<br/>23 Property Pom: An Analysis of Online Real Estate Advertising<br/>JACQUELINE BOTTERILL<br/>SECTION VII<br/>Everyday Life<br/>24 "Brand You!": The Business of Personal Branding and<br/>Community in Anxious Times<br/>CHRISTINE HAROLD<br/>25 Back to the Future: Gifts, Friendship, and the Re-Figuration of<br/>Advertising Space<br/>IAIN MACRURY<br/>26 Cause Marketing and the Rise of Values-Based Brands: Exploiting<br/>Compassion in Pursuit of Profits<br/>MARA EINSTEIN<br/>27 From Advergames to Branded Worlds: The Commercialization of<br/>Digital Gaming<br/>SARA M. GRIMES<br/>SECTION VIII<br/>The Environment<br/>28 The "Crying Indian,".Corporations, and Environmentalism:<br/>A Half-Century of Struggle over Environmental Messaging<br/>ROBIN ANDERSEN<br/>29 Behind the Green Curtain: Constructing the Green Consumer<br/>with Contemporary Environmental Advertising<br/>COLLEEN CONNOLLY-AHERN AND LEE AHERN<br/>30 The Paradox of Materiality; Fashion, Marketing, and the<br/>Planetary Ecology<br/>JULIET B. SCHOR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Full call number	Accession number	Date last seen	Koha item type
				Central Library, Sikkim University	Central Library, Sikkim University	15/09/2016	791.43088282 BIL/M	P42143	15/09/2016	General Books