Internal brand management in an international context/ (Record no. 187073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3658007532 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5072 |
| Item number | RAV/I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ravens,Christina |
| 245 #0 - TITLE STATEMENT | |
| Title | Internal brand management in an international context/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Springer Gabler, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part A. Internal brand management conceptualizations in a cross-cultural environment <br/><br/>part B. Theoretical framework and conceptual development of the internal branding model <br/><br/>part C. Empirical analysis -<br/><br/>part D. Conclusion and implications. |
| 650 ## - SUBJECT | |
| Keyword | Product management |
| 650 ## - SUBJECT | |
| Keyword | Brand loyalty |
| 650 ## - SUBJECT | |
| Keyword | Employee loyalty |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.5072 RAV/I | P42087 | 29/08/2016 | General Books |