Air wars: television advertising and social media in election campaigns 1952-2012/ (Record no. 186681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452239910 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.73097306045 |
| Item number | WES/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | West, Darrell M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Air wars: television advertising and social media in election campaigns 1952-2012/ |
| Statement of responsibility, etc. | Darrel M. West. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 205 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The history of advertising <br/>From newspapers to television and social media <br/>Broadcasting strategies <br/>Narrowcasting <br/>Microcasting <br/>Nanocasting <br/><br/>2. Qualities of effective ads <br/>Principles of advertising <br/>Production techniques <br/>The role of money <br/>Advertising and strategic politicians <br/>Advertising and the news media <br/>Changes in public opinion <br/><br/>3. Buying air time <br/>Strategies of ad buying <br/>The study of ad buys <br/>Ad frequency and diversification <br/>Outreach through social media <br/>Strategic interactions <br/>Power of early advertising <br/><br/>4. Ad messages <br/>Ad content <br/>Prominent ads <br/>Paucity of policy appeals <br/>Shifts over time <br/>Impact of campaign stage <br/>Internet sites and ads <br/>Rise of negative advertising <br/>Objects of negativity <br/>5. Media coverage of ads <br/>Increasing coverage of ads <br/>Horse-race coverage of ads <br/>Shifts in ad coverage over time <br/>"Daisy," "Daisy II," and the "Revolving Door" <br/>Swift boat veterans and MoveOn.org ads <br/>Media coverage of 2008 ads <br/>Media coverage of 2012 ads <br/><br/>6. Learning about the candidates <br/>Advertising and the electoral context <br/>Citizens' knowledge and evaluations of candidates <br/>Impact of the campaign <br/>Ads and the vote <br/><br/>7. Setting the agenda <br/>Media's role in agenda setting <br/>Policy and campaign components of the agenda <br/>Ads and agenda setting <br/>Influence of individual ads <br/>Strategic dimension of agenda control <br/>Fixed agenda <br/>Fluid agenda <br/>Varied agenda <br/>Bifurcated agenda : terrorism versus the economy <br/>It's still the economy, stupid! <br/>Shifting the focus <br/><br/>8. Playing the blame game <br/>Blame Dukakis <br/>Blame Bush <br/>Blame Forbes <br/>Blame Dole <br/>Blame Gingrich <br/>Don't blame me <br/>Blame terrorists <br/>Blame Bush and McCain <br/>Blame Bain <br/><br/>9. Ads in Congressional elections <br/>Features of Congressional campaigns <br/>Historical Congressional ads <br/>The 2000 fight for a Democratic House <br/>The fight for the 2000 Senate <br/>Clinton versus Giuliani and Lazio in 2000 <br/>2004 Senate campaigns <br/>2006 House and Senate campaigns <br/>2008 Senate campaigns <br/>2012 House and Senate campaigns <br/><br/>10. Advertising and democratic elections <br/>Democratic expectations <br/>Risk of manipulation <br/>Importance of fact-checking <br/>Lessons of campaign communications <br/>Slicing and dicing the electorate <br/>What can be done |
| 650 ## - SUBJECT | |
| Keyword | Political campaigns |
| 650 ## - SUBJECT | |
| Keyword | Television in politics |
| 650 ## - SUBJECT | |
| Keyword | United States |
| 650 ## - SUBJECT | |
| Keyword | Advertising, Political |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 324.73097306045 WES/A | P41695 | 12/07/2018 | 12/07/2018 | General Books |